Garnier Fructis Shampoo 

Get healthier, stronger and shinier hair by using Garnier Fructis Shampoo.
What Garnier says? Tired of seeing your hair everywhere ? On your pillow, towel and brush ? Garnier fructis fall fight shampoo strengthens the hair fiber from within and·  

works from the first application to protect the hair from breakage. Hair is stronger from the root and falls less.

Go Pure Go Green:

Discover a purer way to boost the health of your hair with this unique 92% biodegradable formula. This ultra-clean system, infused with acerola berry antioxidant, provides the ultimate daily refreshment with no heavy residue and weightless shine. Results: refreshingly clean hair that's 10x stronger and 4x healthier.

 Target Audience: 

Geographic	Demographic	Psychographic
Country: Asia, China, Japan, India Location: Urban, Suburban, Local	Age: Young and adult Gender: Male and female both Occupation: Student, Businessman, Normal people Monthly Income: 15000	Social Class: Middle class to higher class Lifestyle: Smart, Fashionable, Modern

 IMC Tools:

Advertising

                

Sales Promotion

Interactive Marketing

Direct Marketing

Publicity/           Public Relation

Personal Selling

Advertising  

Garnier shampoo always focus on long smooth and strengthen hair. That’s why they use youngsters as their advertising model. Most of their ads they have used female models with long and beautiful hair. They tried to attract the people who love having long hair. 

Support Media

Garnier has also used a bus stop to share their new campaign...

Sales Promotion:

One of the best way to make the people know about their product is giving samples. When Garnier is launching a new shampoo, they give people a mini packet of their shampoo. So that they can try it and get a idea of it. If they like it, they will go to the store and buy the actual version of the shampoo. People are so that crazy about free or bonus packs or price off. 

Interactive Marketing: 

By using mobile or internet Garnier can viral a new product they want to launch. Now a days facebook is a great source of marketing.They recently did something like this. Buy online one shampoo you will get another one for free.

   

Direct Marketing:

Garnier use printed articles to promote their brand. They also use different popular faces to make their product more favorable.

Interactive Billboard:

Garnier used an innovative idea of making a billboard on the rough grass. They want to share the thoughts that if you use Garnier fructis shampoo, you will get smoother hair as everybody wants.

Publicity/Public Relation:

Garnier Fructis, the official hair care sponsor of American idol. Recently they have launched a nationwide contest. Garnier just have launched their new look of strengthening shampoo using a popular face, that’s Indian actress ‘Alia Bhatt’ .

Personal Selling:

Garnier uses their own salesperson to sell their shampoos. Like if you visit any store you will find Garnier’s own sales person is selling or promoting their shampoo. They will give you many information about Garnier Shampoo. And they will help you to pick the perfect shampoo for your hair. Which shampoo will suit for our hair they know better than us.

Opinion: 

If you want a successful product campaign, you will have to take care each of your customers satisfaction. Garnier looks after every individual customers choice and priorities. They always bring new something to make their campaign interesting. All the campaigns are innovative. Thus seek consumer attraction. All the communication tools used for their consumer satisfaction